About me
About me
Hello! My name is Ivan Tolmachev, and I’m a Product Designer with over 15 years of experience in creating and scaling digital products in fintech, SaaS, and aerospace industries.
I create user-friendly, accessible, meaningful products that become a natural part of people’s lives. My work spans everything from hands-on design work to leading design teams, building design systems, and shaping product strategy.
My specialty, though, is working with small businesses looking to grow customer retention, satisfaction, and loyalty rapidly. I believe design is about connecting business ideas with human needs. Check out some of my work below to see how connecting the two drove real value for my clients.
Experience
Experience
Tolmachev Family LLC
Jan 2022 - Present
Marina del Rey, CA
Interdisciplinary Freelance Designer
Directing a dozen global UX and creative teams managing clients' portfolios in Fintech and SaaS.
Owning design outcomes and returns on investing in good product design.
Tolmachev Family LLC
Jan 2022 - Present
Marina del Rey, CA
Interdisciplinary Freelance Designer
Directing a dozen global UX and creative teams managing clients' portfolios in Fintech and SaaS.
Owning design outcomes and returns on investing in good product design.
Blue Origin
October 2019 - November 2021
Seattle, WA
Senior UX Designer
Built the Blue Kit design system, unifying over 20 siloed front-end developers under one system
Redesigned Jules – an in-house suite of products including ERPs and PLMs among others - for usability and user satisfaction
Blue Origin
October 2019 - November 2021
Seattle, WA
Senior UX Designer
Built the Blue Kit design system, unifying over 20 siloed front-end developers under one system
Redesigned Jules – an in-house suite of products including ERPs and PLMs among others - for usability and user satisfaction
Ancestry
April 2018 – July 2019
San Francisco, CA
Lead UX Designer
Designed Ancestry DNA Traits product, 0 to 1
Redesigned Ancestry's Family Search product to attract a younger demographic
Ancestry
April 2018 – July 2019
San Francisco, CA
Lead UX Designer
Designed Ancestry DNA Traits product, 0 to 1
Redesigned Ancestry's Family Search product to attract a younger demographic
Onfleet
June 2015 – Mar 2018
San Francisco, CA
Head of Design
Designed and scaled a suite of products, including driver app, dispatch dashboard, end-user experience and business analytics tool
Designed premium addons, 0 to 1, unlocking new revenue streams
Onfleet
June 2015 – Mar 2018
San Francisco, CA
Head of Design
Designed and scaled a suite of products, including driver app, dispatch dashboard, end-user experience and business analytics tool
Designed premium addons, 0 to 1, unlocking new revenue streams
Rackspace
Dec 2012 – Mar 2015
San Francisco, CA
Product Designer
Redesigned Airbrake, reducing churn by 24%
Together with leadership drove 30% year over year revenue increase over three years
Rackspace
Dec 2012 – Mar 2015
San Francisco, CA
Product Designer
Redesigned Airbrake, reducing churn by 24%
Together with leadership drove 30% year over year revenue increase over three years
Education
Education
Washington, DC
2022-2025
Executive Master of Business Administration
Quantic School of Business and Technology
Obtained an executive MBA in order to apply design more strategically
Washington, DC
2022-2025
Executive Master of Business Administration
Quantic School of Business and Technology
Obtained an executive MBA in order to apply design more strategically
Dublin, Ireland
2008-2010
Bachelor of Science in Multimedia
Dublin City University
Going in to become an audio engineer quickly pivoted into graphic design and eventually interaction design and front-end engineering
Dublin, Ireland
2008-2010
Bachelor of Science in Multimedia
Dublin City University
Going in to become an audio engineer quickly pivoted into graphic design and eventually interaction design and front-end engineering
Certifications
Certifications
Moral Foundations of Politics
Yale University – 2023
Moral Foundations of Politics
Yale University – 2023
Corporate Finance
Harvard Extension School - 2022
Corporate Finance
Harvard Extension School - 2022
Justice
Harvard Universiy - 2022
Justice
Harvard Universiy - 2022
Product Management
Stanford University - 2021
Product Management
Stanford University - 2021
Javascript
UC Berkeley - 2018
Javascript
UC Berkeley - 2018
Recommendations
Recommendations
Khaled Naim
CEO, Onfleet
Ivan helped build Onfleet from the ground up, positioning Onfleet as the most user-friendly, well-designed delivery software on the market. Ivan brought his solution-oriented mindset to work every day for the past 3 years, finding ways to overcome the significant design challenge of making a complex product seem simple and intuitive. Most importantly, Ivan was a real joy to work with so closely - super friendly, attentive, and a great listener. He will be greatly missed by everyone on our team.
Khaled Naim
CEO, Onfleet
Ivan helped build Onfleet from the ground up, positioning Onfleet as the most user-friendly, well-designed delivery software on the market. Ivan brought his solution-oriented mindset to work every day for the past 3 years, finding ways to overcome the significant design challenge of making a complex product seem simple and intuitive. Most importantly, Ivan was a real joy to work with so closely - super friendly, attentive, and a great listener. He will be greatly missed by everyone on our team.
Ben Arent
Director of Product, Teleport
Ivan is an extremely thoughtful and fast iterative designer. We've worked together on many projects including mobile apps, swag, marketing sites and desktop web apps. Ivan started working on visual design but quickly expanded to working closely with both customers and the engineering team. He's able to quickly turn around design concepts while APIs were being designed, helping the development team build the right features from day one. I highly recommend Ivan and I look forward to getting an opportunity to work with him again in the future.
Ben Arent
Director of Product, Teleport
Ivan is an extremely thoughtful and fast iterative designer. We've worked together on many projects including mobile apps, swag, marketing sites and desktop web apps. Ivan started working on visual design but quickly expanded to working closely with both customers and the engineering team. He's able to quickly turn around design concepts while APIs were being designed, helping the development team build the right features from day one. I highly recommend Ivan and I look forward to getting an opportunity to work with him again in the future.
